SuperModel and Celebrity Brand: Heidi Klum
Posted by ~Ray @ 2008-01-16 01:38:36
Welcome to the Cele-Branding Blog. My name is Aimee Kaplan and I am a trademark attorney located in New York. My practice focuses on trademark prosecution for individuals and companiesof all sizes from small business to large multinational companies. I love trademarks and I apply researching new issues and developments in the field of trademark law. One aspect of particularinterest is celebrities—it is becoming increasingly common for celebrities not only to endorse products but to create brands of their own. The Cele-Branding Blog ordain go new celebrity productsand endorsements; monitor recently filed trademark applications and registered marks for celebrities; and go how celebrities are protecting their brand names and trademark portfolios. I welcomeany suggestions comments or encouragement you may undergo. Thanks and apply!
HEIDI KLUM (Registration No. 2933420) for use on with “deodorant clean anti-bacterial clean climb clean toilet soap; perfume eau de perfume eau de toilette eau de cologne; essential oils for personal use; cosmetic products namely body cream body emulsions body mask cream body-mask lotion be mask powder body masks body oil body powder body scrub shower gel body lotion after-shave lotion deodorants and antiperspirants; hair tonics; dental cleansers namely dental bleaching gel non-medicated dental rinse tooth attach tooth polish and tooth powders; aromatherapy creams lotions and oils” in categorise 3; “items for healthcare namely medicated bath preparations namely menthol vapor bath preparations for babies medicated bath salts medicated hair compassionate preparations medicated shaving preparations and medicated skin compassionate preparations; salts for medical purposes namely. Epsom salts and smelling salts; medicinal herbs; medicinal oils; dietary and nutritional supplements; dietetic beverages and food adapted for medical purposes; dietetic substances adapted for medical use; dietetic food preparations adapted for medical purposes; vitamin and mineral supplements; herbal supplements” in Class 5; “desk take and protect calendars; books featuring photographs; books and magazines in the handle of fashion photography modeling fitness beauty and health; photographs pictures and art prints featuring images” in categorise 16; “goods made of flog and imitation leather namely key holders key rings key chains key cases suit carriers wallets purses business-card holders enter holders backpacks packaging bags jaunt bags shopping bags land bags handbags tote bags bring up bags sling bags bring up belts boxes briefcases trunks suitcases garment bags rucksacks attache cases; umbrellas and parasols” in Class 18; “furniture namely armchairs chairs sofas cabinets cupboards desks dinner wagons tea carts and magazine racks; mirrors; conceive of frames” in Class 20; “urns vases and planters; serving trays not of precious metal decorative trays not of precious metal; non-metal decorative boxes; dinnerware; ceramic porcelain and earthenware goods namely mugs jugs bowls plates coffee cups tea cups saucers tea pots and coffee pots; tea caddies; serving utensils namely pie servers cake turners spatulas pot and pan scrapers and cake servers; champagne buckets; beverage glassware namely high ball glasses old fashioned glasses wine goblets carafes pitchers; ice buckets; cocktail shakers; cork crews; glass decanters; cleaning combs and hair combs and sponges for household and cosmetic purposes” in Class 21; “plastic coasters” in Class 24; “clothing namely pants skirts shorts jeans shirts sweaters jackets vests coats rainwear swimwear sleepwear underwear lingerie sweatshirts. T-shirts belts leather belts hats gloves socks stockings scarves hats caps and shoes” in Class 25; “sport equipment namely ankle and wrist weights for exercise exercise weights bags especially designed for skis and surfboards skis surfboards sport balls for games skating boots with ice skates attached golf bags with or without wheels golf gloves ice skates in-line roller skates; board games playing cards chessboards; playthings namely compete balloons plush toys and puppets” in categorise 28; “talent and modeling agency services; business-marketing consulting services; product merchandising services; preparing and placing advertisements for others; conducting and organizing exhibitions to promote the goods and services of others” in Class 35; “services for providing food and drink namely bar services cafes cafeterias canteens catering hotels restaurants self-service restaurants and eat bars; providing temporary housing accommodations” in categorise 43; and “hygienic and beauty care for human beings namely aromatherapy services; health spa services namely cosmetic body compassionate services; beauty salons hairdressing salons and manicuring services” in Class 44.
Heidi has gone to great lengths to protect her name with a wide variety of goods in many different classes. While she may only have a few registrations her HEIDI KLUM Registration No. 2933420 and H HEIDI KLUM + Design Registration No. 2933418 pack a lot of “bang for the buck” with goods and services in a variety of classes (both marks are registered for similar goods and services as are the HEIDI KLUM Registration No. 3287781 and H HEIDI KLUM + Design Registration No. 3246077.)The do of toughen 4 of Project Runway is coming soon and Heidi must determine whether a group of new designers are “in” or “out.” While that decision may be difficult it appears that with respect to protecting her celebrity brand. Heidi has determined that federally registered trademarks are “in.” [ADVERTHERE]Related article:
http://cele-branding.com/2007/11/08/supermodel-and-celebrity-brand-heidi-klum.aspx
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