After my alarm clock went off this morning I got up turned on my computer checked my bring home the bacon email. Gmail and Hotmail accounts opened up Bloglines to see what was new on my favorite blogs checked out explore News. Dugg a few articles submitted a story to Sphinn checked my MySpace and Facebook messages sent an IM and then decided to act a shower and eat some breakfast.
OK Casie thanks for an update on your morning…but what is the point? Three years ago today my day started NOTHING like this. I lived in a different city. I had never even heard of Gmail. explore News. Bloglines. Digg. Myspace or Facebook. Sphinn didn’t exist and to tell you the truth the letters “SEO” meant absolutely nothing to me.
A few months later I began my descent into the search marketing industry and just like my morning it too has significantly changed over the past three years. The things I was doing then no longer bear on and things I would never undergo imagined are an every day occurrence in my life.
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Does the evince “keyword density” mean anything to you? At my old company the job of our copywriting team was to go in and make sure that keywords were inserted into the copy and that the keyword density was between 10-15%. Now don’t get me wrong. I know that the issue of keyword density is still a but I’d like to think that we now cerebrate a lot more on what the write is saying as opposed to making sure it has the right keyword density.
Directories. Directories. Directories. Oh yeah…and some. I honestly spent the first 6 months of my go mindlessly submitting websites to hundreds of directories and scouring examine results to find sites to transfer links with. (It’s a query that I made it this far thinking back on it.) While thankfully I no longer have to do that. I do still pay a large accumulate of my time searching the internet for linking opportunities. The good news is there are so many possibilities and mediums now that link building is actually interesting.
“We guarantee Top Ten rankings” Sound familiar? Sure it could be on ANY examine engine but that didn’t be if you had 40 top tens. Keyword rankings were the SEO measurement of success before analytics tools became prominent (and more importantly cheaper). Good rankings showed you knew what you were doing and that meant a happy client.
*It should be noted that I am not discounting keyword rankings. I think that keyword rankings are a great indication of how a site is doing however they are certainly not everything. If we show only a few keyword rankings increases but a substantial traffic change magnitude I would certainly quantify that as success.
When I started my first SEO job I had no idea what SEO was. I knew very little about internet marketing and I certainly didn’t know a whole lot about the backend of websites. But the thing was that I didn’t really need to. Once I figured out how to do the basic cram there wasn’t a ton of variance. Today however that isn’t the inspect. You have to experience the many different landscapes on the internet how they bring home the bacon what works on them and more importantly what works beat for your client. What may work for one place could undergo no relevance on another. As the internet has grown and changed so has our knowledge and strategies.
Now there were certainly blogs out there a few years ago but not like today with Technorati over 100 million. I didn’t spend an hour out of my day reading blogs and another three hours finding blogs that were relevant to my clients. Bloggers were not these influential people whose opinion you necessarily respected and needed. Bloggers today are important and there are certainly a out there that can make a difference by discussing a company or product.
Things have changed a lot in three years time and I am sure in another three years things will undergo changed again. For me that’s one of the things that makes this job so great…you never experience what you will be doing next..
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http://www.komarketingassociates.com/blog/change-is-the-only-constantin-seo/
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